The adoption of digital marketing amid little and medium enterprises (SMEs) in India has led to substantial enhancements in company general performance and cost-performance and focused advertising by digital channels have Increased ROI when compared with traditional marketing techniques.

The aim of this research is to find out the affect of digital marketing, marketing innovation, and competitor orientation over the marketing overall performance of bamboo craft MSMEs in Yogyakarta. By…

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These metrics help firms to grasp their social websites ROI and alter their material technique accordingly.

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Return on Expense (ROI): Determine the return in your marketing expense by comparing the cost of your strategies into the earnings created.